BUSINESS BREAKFAST MEETING
Topic: "International MICE exhibitions and forums in 2017"
15 Feb 2017
Hotel Expo Center
Meeting Room Panorama
Agenda:
- Short presentation of Veritas Real Solution, partners and network
- 2017 International MICE events calendar
- Opportunities to create Bulgarian Pavilions
- T&C for participation, co-financing options
- Destination marketing and strategy to attract clients
- Forums for luxury hotels
- Hosted buyers programs
Decision makers from the following companies, took part in the meeting:
- Avatar TOURS (DMC)
- Best Western Hotel Expo (Hotel)
- Bulgarian CVB
- Dan Travel (DMC)
- Event Design (DMC/PCO)
- Grand Hotel Sofia (Hotel)
- Green Life Resorts (Hotels, Local Chain)
- Hilton Sofia (Hotel)
- Hotel Marinela Sofia (Hotel)
- Inter Expo Centre (Exhibition & Conference Venue)
- Kempinski Grand Arena Bansko (Hotel)
- Mercury-97 (PCO)
- Ministry of Tourism of Republic of Bulgaria, Tourism Policy Directorate
- National Palace of Culture (Conference & Congress Centre)
- Stella Tours (DMC)
- Freelance meetings professionals
Total number of guests 25
Moderator & presenter - Teodora Jilkova
For the first time, representatives from The Ministry of Tourism of Republic of Bulgaria and newly established Bulgarian Convention Bureau supported the business thoughts.
While the key announced topic of the meeting was "Overview of the international MICE events & forums", the debate became more than a platform for expressing certain business' needs and sharing the importance of structuring a proper strategy of the CVB operation as well as the vital role of the government support.
It has been agreed by all participants what are the next steps:
- Newly established convention bureau to initiate a meeting with all current members, as well as to invite potential new members (early March);
- To draft a proper strategy plan with regards to already approved participations in 2017 (IMEX in Frankfurt & IBTM World in Barcelona);
- To seek further opportunities to market the destination throughout the course of the year, considering UK, Russia and Germany as top markets.
Each participant received:
- A copy of the presentation
- Veritas Real Solution _ 2017 MICE Movie Brochure (with 3 of the editions events included)
- A copy of 2017 full list of MICE events (all events included)
- Consulting Cluster Veritas corporate brochure
- Veritas Real Solutions Corporate brochure
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